Draft:Dynamic media
| Submission declined on 24 March 2025 by Theroadislong (talk). This submission reads more like an essay than an encyclopedia article. Submissions should summarise information in secondary, reliable sources and not contain opinions or original research. Please write about the topic from a neutral point of view in an encyclopedic manner.
Where to get help
How to improve a draft
You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Editor resources
|  |
Dynamic Media refers to media content that is interactive, adaptable, and capable of responding to user inputs or environmental changes. It has applications across various fields, including education, marketing, virtual simulations, and media management. This article explores the concept of Dynamic Media, its historical development, features, and applications. Research has shown that dynamic media enhances user engagement and provides more immersive experiences compared to static media formats.[1]
Dynamic Media differs significantly from static media in terms of interactivity and adaptability. Static media remains unchanged unless manually updated, such as printed advertisements or fixed web pages. In contrast, dynamic media adapts in real-time based on user interactions and preferences, providing more engaging experiences. For example, while a static FAQ page is fixed, a dynamic dashboard updates user statistics in real-time, enhancing personalization.[2]
Historical development
[edit]The concept of Dynamic Media was first introduced in the 1970s by researchers Alan Kay and Adele Goldberg at Xerox Palo Alto Research Center (Xerox PARC). Their work on the Dynabook—a portable personal computing device—envisioned a medium that could handle diverse tasks such as text editing, drawing, animation, and music composition. This early vision laid the foundation for modern interactive media systems.[3]
Characteristics
[edit]Dynamic Media relies on the principles of Multimedia learning and is characterized by its ability to adapt content dynamically based on user interactions or contextual factors. Key features include:[4]
Interactivity principle
[edit]Users can manipulate or engage with the content in real time, such as zooming into images or navigating virtual environments.
Dynamic visualization principle
[edit]Content can be tailored to fit different devices or user preferences, making it versatile across platforms.
Multimedia principle
[edit]Dynamic Media often combines text, images, videos, and animations into cohesive experiences.
Applications
[edit]Dynamic Media has found applications in several domains:
1. Education
Dynamic Media is used to simulate environments for teaching and training purposes. For instance, virtual reality (VR) models allow learners to interact with realistic simulations of complex systems or scenarios. Studies have shown that dynamic media can enhance engagement and learning outcomes compared to static media.[5]
2. Marketing
In marketing and e-commerce, Dynamic Media enables businesses to create interactive advertisements or innovative product displays.[6] For example, 360-degree product views or personalized video content can improve customer engagement and conversion rates.
3. Media management
Dynamic capabilities are essential for managing media organizations in rapidly changing environments. These capabilities help organizations adapt their strategies to deliver engaging content efficiently.[6]
4. Memorability research
Recent studies have explored how high-dynamic content in videos impacts memorability. Findings suggest that dynamic visuals are more likely to be retained by viewers compared to static counterparts.[7]
Challenges and future
[edit]Despite its advantages, Dynamic Media faces challenges such as ensuring accessibility across diverse platforms and addressing ethical concerns related to user data collection. Future research aims to enhance the scalability of dynamic systems while improving their usability and inclusivity.
Conclusion
[edit]Dynamic Media represents a transformative approach to creating and delivering content that is interactive, adaptable, and engaging. From its origins in the Dynabook project to its current applications in education and marketing, it continues to evolve as a powerful tool for communication and expression.
References
[edit]- ^ Holzinger, Andreas; Kickmeier, Michael; Albert, Dietrich (2008). "Dynamic Media in Computer Science Education; Content Complexity and Learning Performance: Is Less More?". Educational Technology & Society. 1 (11): 279–290. Retrieved 18 March 2025.
- ^ Patel, Bharatbhai (2022). "Dynamic vs. Static visualizations: Understanding their use cases in big data analysis" (PDF). International Journal of Science and Research Archive. 5 (2): 392–395. doi:10.30574/ijsra.2022.5.2.0077. Retrieved 21 March 2025.
- ^ Kay, Alan; Godberg, Adele (1976). Personal Dynamic Media (PDF). Xerox Palo Alto Research Center. Retrieved 18 March 2025.
- ^ Mayer, Richard (2014). The Cambridge Handbook of Multimedia Learning (2 ed.). New York: Cambridge University Press. pp. 151–242. ISBN 9781107035201. Retrieved 21 March 2025.
- ^ Stamps, Arthur (2010). "Use of Static and Dynamic Media to Simulate Environments: A Meta-Analysis". Perceptual and Motor Skills. 111 (2): 355–364. doi:10.2466/22.24.27.PMS.111.5.355-364. PMID 21162439. Retrieved 18 March 2025.
- ^ a b Murschetz, Paul; Omidi, Afshin; Oliver, John; Mahyar, Saraji (2020). "Dynamic Capabilities in Media Management Research. A Literature Review". Journal of Strategy and Management. 13 (2): 278–296. doi:10.1108/JSMA-01-2019-0010. Retrieved 21 March 2025.
- ^ Smeaton, Alan; Healy, Graham; Rai, Ayush; Le-Khac, Phuc (2020). "Investigating Memorability of Dynamic Media". MediaEval Multimedia Benchmark Workshop Working Notes. 1. arXiv:2012.15641. Retrieved 21 March 2025.